Expert in Business Transformation

I support B2B and B2C organizations in their Digital and marketing transformation to accomplish key business goals: brand awareness, lead generation and nurturing, customer engagement, digital innovation and
e-commerce. We partner at each step of the transformation journey: define the digital marketing strategy and roadmap, support plan delivery in pilot and run phases, optimize the performance.

Business transformation requires time and follow-up to ensure all key stakeholders are embracing change and using new tools and capabilities at their full potential. Teams education and empowerement as well as governance refinement is key for the transformation sucess in the mid and long term.

Once the strategic vision is defined, the transformation roadmap includes key resources and targeted organization required to achieve goals. In always transforming ecosystems, I collaborate with leadership to clearly define the governance model and ways of working, foster adoption and follow-up on optimization needed based on learnings.

Business transformation is a journey that requires frequent performance measurement and the ability to translate data into insights to inform future decisions. I support large and smaller organizations in the optimization of their current projects and capabilities, to optimize return on investment and prioritize budget based on performance analysis.