Digital & marketing transformation
As a business partner and catalyst for change, I collaborate with organizations of all sizes to initiate and accelerate their digital marketing transformation. We adapt planning and delivery to their objectives: develop brand awareness, accelerate lead generation and nurturing, boost customer engagement, foster digital growth through innovative solutions and e-commerce and rationalize digital assets and performance.
Expertise in all steps of the transformation journey
Digital assessment
- Assess current digital assets, tools, skills and capabilities
- Identify key steps of the digital marketing transformation journey for the organization
- Understand key stakeholders involved
Strategic planning
- Define main goals: brand awareness, lead generation & nurturing, digital growth through e-commerce & innovation
- Set targets and KPIs
- Define digital marketing strategy and roadmap
- Communicate the vision and align stakeholders on common digital marketing transformation goals
Test & pilot
- Develop a step-by-step approach to deliver the digital marketing roadmap
- Test and learn through pilots and measure performance
- Share learnings on wins and failures to foster adoption and adapt quickly
Activation
- Scale digital marketing activities: move from crawling to walking and running
- Adapt governance, ways of working, and resources
Empowerment
- Educate and train stakeholders on new tools, capabilities, results
- Foster change adoption
- Identify and engage with internal champions of the digital transformation
Performance optimization
- Analyze results to share insights and recommendations
- Develop a performance marketing culture
- Refine digital marketing plan and optimize KPIs
Services to support you in Digital Marketing
Consulting
Support leaders effectively from strategy to delivery, change adoption and performance measurement
Training
Educate stakeholders and empower teams to secure sustainable transformation and capabilities within the organization
Conference
Share inspiring insights, learnings and stories to motivate people as a speaker at events and seminars
