Expert in Strategy and Transformation

I help B2B companies accelerate their marketing, sales, and digital transformation to achieve their business objectives: optimized omnichannel customer experience, lead generation and conversion, customer engagement and loyalty, innovation, adoption of new tools and collaborative ways of working (CRM, Customer Portail, decision-making and innovation platforms…)

Any business transformation requires time and close monitoring of progress and obstacles to ensure that all employees and stakeholders embrace the change and use the new tools, processes, and resources to their full potential. Team training and continuous improvement of governance and work processes are key to achieving a successful and sustainable business transformation.

Once the strategic vision has been established, the transformation plan must incorporate the resources, target organization, and new governance methods necessary to achieve the objectives. In complex and constantly changing markets, I work with executives and their teams to define new governance models and clear work processes, facilitate their adoption by teams, and boost collaboration based on feedback.

Organizational transformation requires continuous and effective impact monitoring, and the ability to translate KPIs into clear recommendations to inform decision-making. I help teams measure their performance and resilience to accelerate and replicate what works, streamline what doesn’t, and identify new areas for improvement.