Selected references
and testimonials

Ouest Conseils

Improve Customer Relationship

Key stakes
  • Strengthen customer proximity and satisfaction

  • Align the organization with customer needs

  • Anticipate new functions and skills to be developped
Mission
  • Setting the right strategic course: four-month assignment to define the customer relations strategy, the new organization, and the target governance structure

  • Supporting change and skills development among partners and teams: monthly participation in and facilitation of digital and innovation committees, contribution to key projects, marketing coaching sessions, strategic communication with partners from all sites
Testimonials

Chloé quickly identified our main challenge and proposed a clear and effective approach. She inspired confidence in our clients, employees, and partners, helping them identify our real needs and understand our organization. She challenged the status quo with ambitious recommendations based on her experience. She did all this with great kindness and pragmatism, taking into account our constraints and the daily lives of our teams. Beyond digital and marketing transformation, she is driving a human transformation. With her proposals for organizational change and her energy, Chloé gives our teams the opportunity to develop, flourish, and gain confidence in this change. Chloé brings the experience of major consulting firms and large corporations within reach of our Breton companies and adapts it to the reality on the ground. She constantly strives to be truly useful, enabling us to focus on what matters most and maximize our impact.

Gwénaël JAMBOU – Certified Public Accountant, Auditor, and Partner

Procelys by Lesaffre

Optimize lead generation

Key stakes
  • Generate more qualified leads through digital channels

  • Optimize the conversion of prospects into customers

  • Standardize practices across activities and regions
Mission
  • Set the vision for an optimized lead generation plan: scope, goals, KPIS, tangible examples

  • Define a clear roadmap for execution

  • Communicate the plan to the management team to obtain budgets and validate implementation.


Testimonials

Working with Chloé was highly valuable to shape the future direction of our lead generation strategy. Her strategic focus and thoughful approach was instrumental to deliver a clear and innovative vision to our leadership team. What sets her apart is her exceptional listening skills and seamless adaptation to our needs and ways of working. With her extensive experience in Marketing and Business transformation, Chloé has a remarkable ability to see the big picture and approach challenges holistically. Not only is Chloé a fast thinker, but she is as well driving efficient delivery. I highly recommend Chloé to any organization seeking to thrive in today’s digital landscape.

Pierre BRUN – Global Marketing Director

Valtech

Structure the omnichannel organization

Key stakes
  • Integrate complementary expertise in marketing and change management into the team of consultants

  • Manage the relationship with the end customer and ensure the schedule and quality of the deliverables
Mission
  • Supporting the end client—a major player in retail—in defining its target organizational structure to execute its new omnichannel strategy (stores and e-commerce): governance, roles and responsibilities, target collaboration routines

  • Global scope, for the new International Omnichannel Department

  • A three-month collaboration, working directly with the end client and in close collaboration with Valtech consultants


Testimonials

I really enjoyed working with Chloé because of her professionalism, efficiency, and calmness, even when we were dealing with tight deadlines and unexpected stuff. She took charge of the project with confidence. She challenged ideas in a smart way, bringing her experience in marketing and change management to the table. Her ability to interact with our end client and maintain a constant focus on our objectives was an undeniable asset. I recommend Chloé to any agency or consulting firm looking to add energy and expertise to their projects!

Fatima ZAHRA HAMIL – VP, Product Management & Business Analysis – Europe 

Chloé quickly grasped our client’s challenges. She knew how to find the right words with the client and make concrete proposals on governance scenarios and target collaboration routines. Her mastery of the pace of the assignment was remarkable. Her extensive experience and background as a leader of digital transformation in a large group greatly contributed to the project.

Vincent VAUDOUR – Strategy Partner

Biospringer by Lesaffre

CRM & Customer Portal : managing change and adoption

Key stakes
  • Facilitate the adoption of new digital tools through clear, inspiring communication focused on the benefits for end users (teams and customers)
Mission
  • Define the communication and engagement plan

  • Formalize user benefits related to the new CRM and customer portal

  • Communicate strategically and engage stakeholders at all levels of the organization
Testimonials

I am delighted with this collaboration with Chloé. I needed someone I could trust to facilitate the communication process involved in adopting new digital tools and the associated changes for the teams. Chloé was very responsive and proactive: she drew on her extensive experience to give us sound advice and support us in the implementation process. She saved me a lot of time and gave me a new lease of energy!

Laura HENIMANN – Global Marketing & Communication Manager

IMCD

Commercial Excellence:  structure the organisation

Key stakes
  • Based on customer expectations and profiles, clarify the roles and responsibilities of the 60 sales representatives and the skills to be activated

  • Engage the sales teams in the change and provide common benchmarks, while maintaining agility by activity
Mission
  • Facilitation of group workshops to work on customer expectations and journeys, target organization, roles and responsibilities, and ways to improve collaboration between departments and the six activities

  • Formalization of new job descriptions, collaboration routines, and training plans to support the sales team’s skills development
Testimonials

A huge thank you to you, Chloé, on behalf of the IMCD group team, for your invaluable support and for this rich and intense experience we have shared. The collective momentum you have generated has far exceeded our expectations and paved the way for transformative change!

Emmanuel Colette – Managing Director France

Valuable and precise support, an immediate understanding of our environment, rich and stimulating exchanges. A big thank you, Chloé!

Rémy HARMIN – Business Unit Manager

ADM

Lead digital transformation and change management

Key stakes
  • Define global digital strategy (US, EMEA, LATAM, APAC) for the marketing, business, and sales teams, in collaboration with the IT department

  • Structure and manage the organization and governance

  • Measure performance and support change
Mission

For eight years, I led the digital transformation of the American group ADM (formerly Neovia/Invivo NSA) – four regions, all business units, 42,000 employees.

  • Creation and development of the Digital division to support the Marketing and Sales teams (human and animal nutrition, pet food, agriculture, and industrial bio-solutions)

  • Global digital strategy definition: lead generation and conversion, CRM adoption, B2B and B2C e-commerce, customer experience optimization, and brand architecture.

  • Change management leader in collaboration with senior management and teams across all activities and regions.
Testimonials

Chloé is one of the most talented marketing individuals I’ve worked with throughout my career. She is a natural leader, able to manage very complex projects, a keen listener and thought partner, strategic in nature. I admire her commitment to excellence, ability to connect and influence at all levels, and her gracious way of operating. Chloé’s professionalism is evident the moment you meet her – and her work is outstanding. I give Chloé my highest recommendation.

Shawna L Pocock – VP Sales Performance Enablement

Chloé is a highly valuable asset for any organization or collaborating professional. With her remarkable expertise in digital and marketing strategy and changement management, she was gearing us up for the future and helped us navigating through the digital ecosystem. Her visionary leadership is not only helping her colleagues, teams or clients thrive but also inspire us to become better leaders every day. Chloé’s adaptable nature and transformational ability to fosters a strong and trustfull working relationship and her whole self is helping everyone to shine at their best.

Bastian HORMANN – Global Marketing Director

Not only is Chloé a strategic and fast thinker, always looking to accelerate to the next level, but she is as well driving execution. She is a natural leader, with excellent communication skills and is a great and fun partner to collaborate with.

Sandra JUERGENS – VP Global Commercial Excellence